I’m Keltson—an experienced product designer, leader, and educator
I build and lead high performing design teams with an emphasis on craft excellence, collaboration, and positivity. My job is to help team members grow and rally a team around a shared vision and strategy. I want to make superlative products that people love.
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I joined Zamp (a fast-growing sales tax tech startup) as the first product designer at the company. My goals have been to build a product organization, transform the customer experience, and act as a strategic partner to the executive team. I have helped create a net-new product function at the company, including: hiring a team of high-performing product designers, defining product processes, partnering with the executive team to define a 1-year strategic roadmap, redesigning Zamp’s filing workflows (responsible for 50,000+ annual filings), and introducing new customer-facing features to build trust and increase transparency. Operating in a player-coach role, I have both designed key new customer-facing experiences as well as helped shape the company’s strategic roadmap. This has resulted in greater cross-functional velocity, increased clarity, and a dramatically elevated customer experience.
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At Pantheon, I led a team of high-performing designers through major product and organizational transitions, including a complete modernization of the product with over 13 years of design and technical debt. I drove craft excellence, consistency, and a clear design vision across the team while partnering with product and engineering leadership on the roadmap. My team delivered foundational improvements such as a new information architecture, updated design system, and a rebuilt platform experience. Throughout constant organizational restructuring, my team maintained the org’s highest satisfaction scores and delivered consistently strong work. During my time at Pantheon, I worked closely with the CEO and CTO to facilitate our AI product innovations, including straight-to-web publishing and content management in Google Docs.
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At New Relic, I managed a team of 5 designers working across highly technical product areas, including activation, billing, pricing, and platform workflows. I played a key leadership role in major cross-company initiatives, including launching a new, more affordable user type. This cross-functional effort required partnering with executives, PMs, and engineers to define permissions, entitlements, and design patterns across the product. I also contributed heavily to org-wide quality governance, product principles, and design operations improvements. My work helped unlock new revenue opportunities, streamlined key user journeys, and strengthened the connection between design and senior leadership.
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At Pluralsight, I operated in a hybrid product manager/product designer role, leading the discovery, design, and development of nearly a dozen product experiences and internal tools. I worked closely with engineering teams in Utah and Ukraine, including managing contractors and coordinating cross-time-zone delivery. A notable project included building an automated transcription system that replaced manual workflows, significantly improving content production efficiency. I also supported and guided interns and master’s program students, helping early-career designers develop strong foundational skills. This role gave me deep experience with end-to-end product ownership, cross-cultural collaboration, and professional mentorship.
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I founded and ran a boutique design agency for more than three years where I managed a team of four designers and delivered work for clients such as Hewlett-Packard, L’Oréal, and Overstock. I handled creative direction, client relationships, team leadership, and end-to-end delivery—balancing design excellence with real-world business needs. My work focused on visually compelling, highly functional marketing sites and digital experiences.
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As an adjunct professor at BYU, I taught interface design, experience design, and design communications courses to design students. I integrated industry-standard practices into the curriculum, helping students graduate with professional-level portfolio pieces and a deeper understanding of product thinking.